Power2 Logo

What did we do?

Discovery and research, user experience strategies, brand strategy & architecture, technical strategy, product strategy, positioning, stylescape creation, user experience design, user interface design.

It's alive!

www.wearepower2.com

A brand is born

Power2 didn’t have any established guidelines, giving our designers the opportunity to create new brand attributes. Taking inspiration from the existing blue logo, a friendly colour palette and style guide were created.

Base colours
  • #FFFFFF
  • #DAEF81
  • #00D6CB


  • #468DE5
  • #634EE9
  • #E72875

font-family: ‘Lato’

Building a call illustration

Discovery

We ran a discovery session and dove deep into the brand. We held stakeholder interviews to understand the brand's vision. We then did our customer research, built personas and customer journey maps. With all this information we were able to take the project to the next phase and start to plan out the flow of the application.

HMW Build
deeper connections
between business
and customer
HMW Ensure
customer data
is secure

User journey planning

So, how does a simplified sitemap develop into hi-fi wireframes? Turning a customer’s list of requirements into a user friendly application takes planning, testing and lots of iterating. That's where the UX designers come in, transforming user flows into low-fi, then hi-fi wireframes.

Basic user flow

Wireframes

Before our UX designers created functional prototypes for user testing they produced sketches which transitioned into the hi-fi wireframes you see here. Several rounds of user testing resulted in various iterations being produced, each reducing any areas of friction whilst keeping high levels of functionality.

Power2 wireframes

UI designers & illustrators step in

Using Sketch, Invision Studio, Invision, and Adobe Illustrator our design team created front-end style guides, end to end visuals, a custom icon set and illustrations for Power2.

Power2 blog illustration
Power2SMS illustration
Power2IVR illustration
Send SMS illustration
IVR builder illustration

Developers bring the vision to life

Our team of specialist front and back-end developers create pixel perfect interfaces from the research and visuals created by our UX and UI designers. The end result is a slick and secure platform that focuses on the experience of the end user and as our engineering team are involved from project inception and work closely alongside designers and stakeholders, this means they are able to fully understand the softwares needs and requirements from a users view.