Power2SMS Logo

What did we do?

Discovery and research, user experience strategies, brand strategy & architecture, technical strategy, product strategy, positioning, stylescape creation, user experience design, user interface design.

Who are Power2IVR?

With over 15 years of experience in SMS marketing, Power2SMS are a leading text messaging provider in the UK. New Socks Media were commissoned to create a new digital platform for the brand; redesigning existing templates and creating new functionality. Power2IVR are a leading text messaging provider in the UK. New Socks Media were commissoned to create a new digital platform for the brand; redesigning existing templates and creating new functionality.

Building on a brand

As Power2IVR falls under the Power2 umbrella, all brand assets including fonts and colours remain consistent across systems.

New icons were developed for call prompts and flows.

Colour palette
  • #FFFFFF
  • #DAEF81
  • #00C5C1


  • #468DE5
  • #634EE9
  • #494C5B

font-family: ‘Lato’

Discovery

We ran a discovery session and dove deep into the brand. We held stakeholder interviews to understand the brand's vision. We then did our customer research, built personas and customer journey maps. With all this information we were able to take the project to the next phase and start to plan out the flow of the application.

HMW Allow the
user to verify
call recordings
HMW Ensure
the correct CLI
goes out per call

We got busy with
UX design

So, how does a simplified sitemap develop into hi-fi wireframes? Turning a customer’s list of requirements into a user friendly application takes planning, testing and lots of iterating. That’s where the UX designers come in, transforming user flows into low-fi, then hi-fi wireframes.

Basic user flow

Calling all UI designers

Using Sketch, Invision and Adobe Illustrator our design team created hi-fi wireframes, end to end visuals and a custom iconography set.

User interface example

Developers bring the vision to life

Our team of specialist front and back-end developers create pixel perfect interfaces from the research and visuals created by our UX and UI designers. The end result is a slick and secure platform that focuses on the experience of the end user and as our engineering team are involved from project inception and work closely alongside designers and stakeholders, this means they are able to fully understand the software's needs and requirements from a user's view.

Outgoing calls
9:41 0800 123 456 London, England 00: 01 02 03 04 05 06 07 08 09 10 11 12
Hello, Jane
This is John Lewis, your delivery has been scheduled for arrival tomorrow at 10:30 am. Please answer yes to accept your booking, or say noto re-book.
Yes
Thank you, Jane. Your delivery has been scheduled.
Incoming calls

Coming soon.

Incoming call flow
INCOMING CALL Play member specific announcments Potential to set time related overflow Call answered Add to daily/ weekly report Transfer to other team Call not answered Send Customer SMS (in real time) Send Club an email (in real time) Send to answer machine Email message to club Send to front desk Was the number called back? Add to report Add to daily/ weekly report Play non-member specific announcments Potential to set time related overflow Call answered Add to daily/ weekly report Transfer to other team Call not answered Send Customer SMS (in real time) Send Club an email (in real time) Send to answer machine Direct to URL to sign up Email message to club Send to membership team Was the number called back? Add to report Add to daily/ weekly report Report on if they signed up online Member Non-member Owes money Play non-member specific announcments Potential to set time related overflow Call answered Add to daily/ weekly report Transfer to other team Call not answered Send Customer SMS (in real time) Send DD Team an email (in real time) Send to answer machine Email message to club Send to membership team Was the number called back? Add to report Add to daily/ weekly report