Discovery and research, user experience strategies, brand strategy & architecture, technical strategy, product strategy, positioning, stylescape creation, user experience design, user interface design.
With over 15 years of experience in SMS marketing, Power2SMS are a leading text messaging provider in the UK. New Socks Media were commissoned to create a new digital platform for the brand; redesigning existing templates and creating new functionality.
Power2SMS didn’t have any established guidelines, giving our designers the opportunity to create new brand attributes. Taking inspiration from the existing blue logo, a friendly colour palette and style guide were born.
Bright, light colours, sans-serif fonts and fun rounded icons work to counterbalance functional, data heavy interfaces. The end result combines the new creative interface with data-driven strategies to provide a user focused end-to-end experience.