What did we do?
Discovery and research, user experience strategies, brand strategy and architecture, technical strategy, product strategy, positioning, stylescape creation, user experience design, user interface design.
The end result
With over 15 years of experience in SMS marketing, Power2SMS are a leading text messaging provider in the UK. New Socks Media were commissioned to create a new digital platform for the brand; redesigning existing templates and creating new functionality.
Music credit: bensound.com
A brand is born
Power2SMS didn’t have any established guidelines, giving our designers the opportunity to create new brand attributes. Taking inspiration from the existing blue logo, a friendly colour palette and style guide were born.
Bright, light colours, sans-serif fonts and fun rounded icons work to counterbalance functional, data heavy interfaces. The end result combines the new creative interface with data-driven strategies to provide a user focused end-to-end experience.
Colour palette & type
We ran a discovery session and dove deep into the brand. We held stakeholder interviews to understand the brands vision. We then did our customer research, built personas and customer journey maps. With all this information we were able to take the project to the next phase and start to plan out the flow of the application.
We got busy with UX Design
So, how does a simplified sitemap develop into hi-fi wireframes? Turning a customer’s list of requirements into a user friendly application takes planning, testing and lots of iterating. That’s where the UX designers come in, transforming user flows into low-fi, then hi-fi wireframes.
Basic user flow
Before our UX designers created functional prototypes for user testing they produced sketches which transitioned into the hi-fi wireframes you see here. Several rounds of user testing resulted in various iterations being produced, each reducing any areas of friction whilst keeping high levels of functionality.
The UI Designers get creative
Developers brought the vision to life
Sending the message
Power2SMS customers can send messages to contacts in a few easy steps, creating new messages or sending from previously created templates. Surveys can be created, PDFs and images attached and messages sent over a given time period, or optimised for a time when they are most likely to be read.