What did we do?
Discovery and research, user experience strategies, technical strategy, architecture, stylescape creation, user interface design, development.
So far, so good
Treats is a UK based subscription company, delivering boxes of tasty sweets on a weekly or fortnightly basis. New Socks were commissioned to redesign their existing website and implement a new online checkout.
Music credit: bensound.com
A brand is transformed
Inspired by the vibrant colours and fun shapes in a pack of sweets, a new brand was born. A bright, bold colour palette formed the solid base which was built on by using complimentary font-families Lobster and Raleway to add fun to the brand.
Over 160 hand crafted fonts were also created to illustrate products in the Treats cupboard.
Colour palette & type
heading font-family: ‘Lobster’
body font-family: ‘Raleway’
We got busy with UX Design
There are three main purposes of the Treats website; to inform the user about the brand, to purchase sweets and to login to a custom portal where a user can update their account preferences. Our focus was to remove any areas of friction for a customer to sign up for the service and to make the brand's message of fun loud and clear.
Basic user flow
Before our UX designers created functional prototypes for user testing they produced sketches which transitioned into the hi-fi wireframes you see here. Several rounds of user testing resulted in various iterations being produced, each reducing any areas of friction whilst keeping high levels of functionality.