We ran an identity and branding workshop to learn more about Digital Factory, the people working within the team and their mission. We conducted visual research, that manifested into Stylescapes and three concepts that led to the final mark.
The new logo encompasses their brand beliefs and values, representing their "think differently" approach.
Digital Factory are currently working through a digital transformation at Network Rail and we're proud to have played a small part in creating a logo to represent the team.
After the workshop we ran with the team we distilled our findings into visual representations, known as Stylescapes. We created four Stylescapes based on two user personas, the Stylescapes were then refined until we found the winning one.
This Stylescape is an amalgamation of elements from a couple of the final Stylescapes. It has been made up a variety or images, colours, fonts and graphics. They help the client see a visual representation of the direction the project is headed, and creates alignment. The final Stylescape sets the direction for the logo design.