Digital Factory Branding.

Branding workshop
Stylescapes
Identity design
Styleguide
Digital Factory Logo Living Wall
Designing an identity for Digital Factory

A new look for Network Rail’s digital team.

We ran an identity and branding workshop to learn more about Digital Factory, the people working within the team and their mission. We conducted visual research, that manifested into Stylescapes and three concepts that led to the final mark.

The new logo encompasses their brand beliefs and values, representing their "think differently" approach.

Digital Factory are currently working through a digital transformation at Network Rail and we're proud to have played a small part in creating a logo to represent the team.  

Digital Factory logo composition
Logo Building

Digital Factory are focused on designing solutions to make a better and safer railway experience.

40,000 +
employees around the country.
1.7 billion
rail journeys on the network per year.
80 +
applications across their eco system.
Digital Factory Stylescape

The winning Stylescape.

After the workshop we ran with the team we distilled our findings into visual representations, known as Stylescapes. We created four Stylescapes based on two user personas, the Stylescapes were then refined until we found the winning one.

This Stylescape is an amalgamation of elements from a couple of the final Stylescapes. It has been made up a variety or images, colours, fonts and graphics. They help the client see a visual representation of the direction the project is headed, and creates alignment. The final Stylescape sets the direction for the logo design.

Typography
Futura Bold
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
Ä
Futura book
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
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Digital Factory Brand Assets

Digital Factory are spearheading the digital transformation at Network Rail. The logo we created had to encompass their brand values and give them a bold brave mark, that would represent them on their journey.

Digital Factory Office Mockup
Digital Factory pencilDigital Factory Website Mockup
Digital Factory Logo Book
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