A logo is a mark that sparks an emotional responses from those who unite under it. To ensure we made a new logo, that evoked a positive reaction and made them proud to unite under it, we first needed to understood their story.
We ran a brand workshop with Warranty First to build a picture of their bran, and to help get us understand the journey they have been on and where they are headed.
The results of the workshop were then compiled and sent back to them, along with style scapes that transformed what we have learnt into visual representations. It was from here, we build out three logo concepts and arrived at their new mark.