Warranty First Logo.

Branding workshop
Stylescapes
Identity design
Styleguide
Warranty First Logo Design
A new logo for Warranty First

A logo is a mark that sparks an emotional responses from those who unite under it. To ensure we made a new logo, that evoked a positive reaction and made them proud to unite under it, we first needed to understood their story.

We ran a brand workshop with Warranty First to build a picture of their bran, and to help get us understand the journey they have been on and where they are headed.

The results of the workshop were then compiled and sent back to them, along with style scapes that transformed what we have learnt into visual representations. It was from here, we build out three logo concepts and arrived at their new mark.

Warranty First Colour Logo
Warranty First Logo Concept

Warranty First partner with car dealerships throughout the country and are the warranty provider for many car owners in the UK.

1,000s
of active policyholders in the UK.
1,000s
dealers signed up to Warranty First.
Typography
Khula xBold
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
A
Open Sans
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
Ä
Warranty First Billboard mockup

We have been working with Warranty First to create a softer, more approachable visual identity.

Warranty First Building
Warranty First Pin BadgesWarranty First notebook
Warranty First Staff
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